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Viva Rosalía!

Spanish pop star is the latest MAC Viva Glam spokesperson.

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By: TOM BRANNA

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Spanish pop Star Roalía is the new ambassador for MAC's Viva Glam campaign. The long-running program donates 100% of product sales to its fund for HIV and AIDS. Since its inception in 1994, MAC's Viva Glam program has raised more than $500 million for HIV/AIDS programs. This year, Viva Glam also donated $10 million to COVID-19 relief.Past Viva Glam Ambassadors include Lady Gaga and L'il Kim.  For the 2020-21 edition, the pop star worked with MAC on a limited-edition matte red l...

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